Privacy policy

1. Introduction

When we receive personal data about you, we aim to ensure that you trust we will process your personal data in a transparent and secure manner. Thus, it is important to us that you take the time to read this privacy policy, which will inform you of how we handle your personal data.

This privacy policy applies to badgerwindfarm.com. The purpose of this privacy policy is to describe how Ørsted collects and processes your personal data when you visit our website. 

At Ørsted, we receive data about our visitors among others.


2. Data controller

The legal entity responsible for collecting and processing your personal data is stated under the individual processing purposes in section 3.

The data controllers’ contact details are listed below:


 Orsted Wind Power North America LLC 

 

 

399 Boylston Street, 12th Floor
Boston, MA 02116

Company reg. no.: 6236482

Email: info@orsted.com

 

 

3. We use personal data for the following purposes and in accordance with the stated lawfulness of processing

At Ørsted, we only collect necessary data about you. In the table below, we describe how we process your personal data. We recommend that you do not send or inform us of any sensitive information when you use our website and its features. We also encourage you not to state your national identification number.

 

Purpose
 Categories of personal data Legal basis for processing
 Erasure

Using our digital services:

Data controller: Orsted Wind Power North America LLC

We process your personal data when you use our digital services (website or apps). 

This is done for the following purposes:

  • Delivery of service: We collect the data to enable us to deliver a digital service requested by you.
  • Optimisation and development: We use the data to optimise and develop the user experience of badgerwindfarm.com and the services we provide. For further details, see our cookie policy.
  • Statistics: We use the data to prepare user statistics of our website and to improve it.

We collect the data from the following sources:

  • Directly from you

We process the following data about you:

General personal data:

  • Information about your behaviour on our digital services (e.g. number of visits, information about how you access our digital services, including IP address, use of browsers and operating system, cookies, your domains of origin as well as what content you read).
  • Information about clicks on our advertisements, including if you are doing this from the website of another organisation or company.

We process your personal data as described and on the following legal basis:

  • GDPR, Article 6(1)(f) (legitimate interests).
  • Our legitimate interest is to provide a service which you have requested, to improve customer experience and to develop and improve our digital services (in terms of both functionality and system).

We store your personal data as long as it is necessary for the purposes mentioned:

  • We store your general personal data for up to two years from the date on which we registered your visit to our website.

Customer communication:

Data controller: Orsted Wind Power North America LLC

Ørsted processes your personal data in order to communicate with you and to respond to your requests (e.g. providing service to you as an investor and giving you the best possible service).

We collect the data from the following sources:

  • Directly from you

We process the following data about you:

General personal data:

  • Name, telephone number, email address and company.
 

We process your personal data as described and on the following legal basis:

  • GDPR, Article 6(1)(f) (legitimate interests). Our legitimate interest is to be able to respond to your request and to communicate with you.
 

We store your personal data as long as it is necessary for the purposes mentioned:

  • We store your general personal data for up to two years from the date on which you registered. 
 
Marketing, newsletters, company announcements and information about Ørsted:
 
Data controller: Orsted Wind Power North America LLC
 

We process your personal data for marketing purposes, in order that we can:

  • target our communication with you based on your areas of interest and focus,
  • send you relevant marketing in the form of newsletters, etc.

Further, we use your personal data to send company announcements and other information and to identify anyone else who might be interested in Ørsted.

We also use first and third-party cookies to collect information about your behaviour when you receive our newsletters, company announcements and marketing information, to improve our communication with you.

 
We collect data from the following sources:
 
  • Directly from you 

We process the following data about you:

General personal data:

  • Name, email address, street address, IP address, country, and role.

  • Newsletter subscription date.

  • Areas of interest.

  • Data you have submitted in response to marketing activities. 
  • Information about whether you choose to open newsletters, company announcements and marketing information you receive from us and when you open them (time and date).
  • Information about clicks on links in our newsletters, company announcements and marketing information (e.g. which links you choose to click on, what content you read, the number of links you click on and use of email client).

We process your personal data as described on the following legal basis:

  • GDPR, Article 6(1)(a) – consent (when signing up for newsletter, company announcements and marketing information and cookies in newsletters, company announcements and marketing information)
  • GDPR, Article 6(1)(f) (necessary to pursuit our legitimate interest in being able to send marketing material, newsletters, company announcements and information from Ørsted).
 

We store your personal data as long as it is necessary for the purposes mentioned:

  • We store your personal data for as long as you wish to receive material from us and for two years after that. 
  • Personal data collected via cookies will be deleted in accordance with the expiry periods listed in our cookie policy.
 

Recordings and use of photo and video: 

Data controller: Orsted Wind Power North America LLC

  • We take photos and make videos and recordings (‘recordings’) on various occasions, e.g. Ørsted Day, design and innovation workshops, receptions, meetings, professional photo sessions, events and other arrangements. 

    The recordings may be transmitted live.

    If you are identifiable in the recording, your personal data are processed by us. 

    We use the recordings for both commercial and non-commercial purposes, for publication internally on our intranet, on websites, at conferences and in connection with similar marketing, education, training, branding and commercial purposes. 

    We may also process your personal data in connection with payment of remuneration if you have entered into a licence agreement with us.

We collect personal data about you from the following sources:

  • Directly from you when you provide us with your personal data and information about your fees.
  • From group units or subsidiaries when we share recordings and personal data about you. 
  • From third parties, comprising:
  • Professional photographers hired to make recordings
  • Professional modelling agencies

We process the following data about you:

General personal data: 

  • Photos, videos and sound recordings

Personal data and contact details*:

  • Name, email, contact details
  • If you are employed with us, we may also process data to identify you as an employee.

Information about remuneration*:

  • Bank account or other payment information and fee amounts.            
 

 

We process your personal data as described and on the following legal basis:

  • GDPR, Article 6(1)(a) (consent) This applies if you have signed the consent form. 
  • GDPR, Article 6(1)(b) (necessary for performance of the contract between us):
    This applies if you have signed the licence agreement.
  • GDPR, Article 6(1)(c), (necessary for us to comply with a legal obligation). We process certain personal data and information about fees in order to comply with accounting and tax legislation. 
  • GDPR, Article 6(1)(f), (necessary for us to pursue a legitimate interest). 

    This applies if the recordings do not portray you, but simply show a situation or event with several people in which you are identifiable without being the primary object of the recordings.
       
    The legitimate interests pursued by us are: Use of the recordings for education, training, marketing, branding and other commercial and non-commercial purposes (as long as they do not violate your rights).

    We assess whether our legitimate interests are overridden by your interests or fundamental rights and freedoms. 
 

We store personal data as long as necessary to meet these purposes. As a general rule, personal data will be erased:

  • five years after you have signed the consent form
  • five years after the recording of the event/situation in question (in situations where you have not given your consent or signed a licence agreement)
  • 20 years after the photo was taken if you have signed the licence agreement, unless there are special reasons for a longer storage period.
  • If you are a professional model employed by an agency: After the expiry of the period stated in the contract.  
 

Facebook page: 

Data controller: Orsted Wind Power North America LLC 

Ørsted is joint data controller, together with Facebook, for collection of personal data about you when you visit our Facebook page. 

You can read the agreement on joint data controlling here.

The purpose of the processing of these personal data is to enable us to receive anonymous information from Facebook about the visitors to our Facebook page. 

Another purpose is to enable us, for example, to reply to inquiries from you to us on Facebook. 

We collect the data from the following sources:

  • Directly from you when you visit our Facebook page, when you use our website or if you send us questions via our Facebook page. 

We process the following data about you: 

You can read in Facebook’s privacy policy what data Facebook collects when you visit Ørsted’s Facebook page, and how Facebook processes the data. Read more here.

In addition, Ørsted processes the data about you that you send to Ørsted, for example in connection with a direct inquiry from you to us on Facebook. This will typically be your name and your question to us.

 

We process your personal data as described and on the following legal basis:

  • GDPR, Article 6(1)(f) (Necessary for the pursuit of Ørsted’s legitimate interests), i.e. to obtain knowledge about users of Ørsted’s Facebook page as well as communication with users of Ørsted’s Facebook page
 

We store personal data as long as necessary to meet these purposes.

Ørsted does not store, and does not have access to, information about your online behaviour collected by Facebook. Such information is stored by Facebook as described in Facebook’s privacy policy.

The personal data which Ørsted receives are processed as described under ‘Communication with you’.

 

4. Recipients of your personal data 

Depending on the circumstances, Ørsted may share your data with:

  • Suppliers, including IT suppliers, support, suppliers of goods and financial institutions cooperating with us in order to assist Ørsted
  • Group enterprises – see list of Ørsted enterprises in our annual report 
  • Public authorities 
  • Business partners
  • Players in the energy sector (distribution companies, Energinet.dk, public authorities and energy suppliers)


5. Personal data about other parties 

If you provide personal data about other people (e.g. contact information for colleagues in the company in which you are employed), you must make sure that they agree to this, and that you have permission to provide us with such data. In addition, you must refer them to this privacy policy when you provide us with their data. 

6. Transfer to third countries 

In certain situations, we will transfer your personal data to countries outside the EU/EEA. Please contact us if you want a list of relevant countries outside the EU/EEA. 

Such transfers to third countries will be made on the following legal basis:

  • These countries have not been determined by the European Commission to be countries offering an adequate level of data protection. We will therefore ensure that there are appropriate safeguards using the standard contractual clauses for the transfer of personal data to third countries, as published by the European Commission. You can obtain a copy of this contract by contacting us on info@orsted.com.

 

7. Mandatory information 

The data marked with an * are mandatory. If you do not provide these data, we cannot:

  • Identify pictures, videos and recordings of you and erase them in accordance with our erasure rules; and 
  • pay the fee in accordance with the licence agreement  


8. Your rights

When we process your data, you have the following rights:

  • You have the right of access to, rectification or erasure of your personal data.
  • You also have the right to object to the processing of your personal data and to have the processing of your personal data restricted.
  • In particular, you have an unconditional right to object to the processing of your personal data for use for direct marketing purposes.
  • If the processing of your personal data is based on your consent, you have the right to withdraw your consent at any time. Your withdrawal of consent will not affect the lawfulness of the processing performed before withdrawal of your consent.
  • You have the right to receive the personal data that you have provided yourself in a structured, commonly used and machine-readable format (data portability).
  • You have the right to lodge a complaint with a supervisory authority, for example the Danish Data Protection Agency.

You can exercise your rights by contacting us, see section 9. If you have requested to receive information from Ørsted, such as newsletters, and you no longer wish to receive these, you can unsubscribe at any time via the email that you receive or by calling us.

These rights may be subject to conditions or restrictions. For example, you may not have the right to data portability in the case in question. It depends on the specific circumstances in connection with the processing activities. 

9. Contact Ørsted regarding the processing of personal data

If you wish to contact Ørsted regarding our processing of your personal data, please write to info@orsted.com or call us on +45 99 55 11 11. 

If you are unhappy with our response, you can lodge a complaint with your local data protection authority. 

In Denmark, the regulator is the Danish Data Protection Agency.

10. Changes in our privacy policy

This privacy policy replaces all previous versions. It will be necessary to update and amend this policy on an ongoing basis, and we thus reserve the right to update and amend it. In the event of an important amendment, we will notify you at orsted.com or send an email if we deem this necessary.
 
This privacy policy was last updated in September 2023.